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The CROP protocol for calibrating online panel surveys

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Posted on 11-23-10 at 4:34 p.m.

This paper presents our solution for calibrating web panels. We use this method for our syndicated study (FOTO) as well as any web survey that studies a population for which we can obtain comparable data. Whenever possible, every study based on web panels is verified, weighted and calibrated using our unique method.

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