CROP offers a complete range of market intelligence, consulting and public-opinion research services. We undertake all types of investigations, both qualitative and quantitative, to help our clients meet their goals, in the best ways possible.

Types of services offered

Focus groups, led in French and English, along with outstanding resources in foreign markets, and an excellent network of partners able to work in most languages and countries around the world

Ethnographic and "nethnographic" surveys
(using digital and mobile protocols and technologies)

In-depth interviews with all types of stakeholders
(consumers, influencers, decision-makers, etc.)

Quantitative surveys (online, telephone, mobile, shopping centre, etc.)

Data services and statistical analyses

Analysis, reports, presentations and ideation sessions with clients

Consulting services
(strategic recommendations, identifying opportunities, tracking the implications of our studies, etc.)

Areas of expertise

  • Consumer and brand audits
  • Product testing
  • Advertising concepts testing (pre and post)
  • Usage and attitudes (U&A)
  • Segmentation studies
  • The customer experience and journey; customer satisfaction, loyalty, commitment
  • Innovation studies, co-creation
  • Consumer and citizen psychology
  • Trends in the values and needs of consumers and citizens
  • Mystery shoppers
  • In-store customer tracking