The People Behind Life To Ideas
Our Team

Alain Giguere, President

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CROP's president since 1987 and unquestionably the organization's public face, Alain's passion for research and life remains undiminished. As the architect of the 3SC (Panorama), Canada's longest running consumer and citizen values study, he is recognized as a leading authority on consumer psychology and its strategic implications for organizations and brands.

Stephane Gendron, Vice President

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Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing.

Stephane is our product champion for Fidelus, CROP's Loyalty Optimization program. If you want to consolidate loyalty around your idea, Stephane is your man.

Celine Berre, Vice President

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Celine has operated in the fascinating world of sociocultural analysis since she first joined CROP in 1997. Understanding consumers' values and deep-rooted motivations as well as the fundamental role that these dimensions play in their consumption decisions is a passion for her.

Through her many years in research, Celine has increasingly handled projects for clients from the worlds of media and the food industry, which provided her with a rock solid and multi-faceted expertise in these areas. Whether your research project is quantitative or qualitative, Celine will always strive to provide you with the maximum insight from research results to fuel your strategic reflections.

Dominic Bourdages, Vice President

Dominic Bourdages, Vice President

The study of consumer psychology and how it can be leveraged to improve corporate communication and marketing strategies has long held a powerful fascination for Dominic, making him a perfect fit with our research team. His nearly 25 years of professional experience include specific expertise in the development of personalized communication campaigns, database mining, sponsorship ROI optimization and retail promotion. He has mainly worked with companies and organizations from the food industry, telecommunications, finance and transport.

Dominic's in-depth understanding of business modeling and the corporate world in general is particularly valued by his clients.