CONSUMER FOOD HABITS, NEEDS, EXPECTATIONS AND PURCHASING CRITERIA

The goal of our Nutrio program is to help you fine-tune the positioning of your offers, brands and advertising messages to meet the needs and expectations of consumers.

We study ...

  • The needs, habits and expectations of both users and target buyers of your brands
  • The reasons and criteria leading consumers to buy your brand and those of your competitors
  • The needs you are not meeting, which represent opportunities
  • The perceptions that you would like to change in the marketplace
  • Trends on the rise in the marketplace and in people's attitudes ...

 

These are the kinds of issues we tackle with our Nutrio program.

Nutrio looks at how brands, products, services and institutions intersect with the values, motivations and needs of consumers/citizens. It helps us understand what experiences people expect, which determines their choices and attitudes. With that knowledge, we can advise companies/institutions about the appropriateness of their offers and communications.

Thus, using a hundred or so indicators of people's food habits, we are able to ...

- Create a profile of the market segments based on their buying criteria and needs

- Understand brands, products and services based on the profile of their users

- Track long-term trends among consumers and citizens