Ideas and Insights


It's an opportunity for transformation.

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Rather, it is an experience of gaining control over our lives.

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In fact, a local product is all about the producers’ soul, their passion, their vision. It is about the story, the founding myth, which has inspired their company since the start and propels it into the future.

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But rather a comfort experience, a pause before returning to the fray. A moment of revitalization to feel more energized!

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On violence and social exclusion

Feeling socially excluded is not a mental illness but its effects can be just as toxic and destructive!

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“Keeping up with the Jones” is in decline

One of the most significant trends we’ve seen in the past few years is the decline in what we like to call “keeping up with the Joneses.” People have less and less need to feel admired by those around them. Instead, what they seek above all is authentic relationships with others.

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White paper


Since 1965, CROP has been helping companies move forward, innovate and transform themselves. To accomplish this, we have developed unparalleled expertise in market intelligence and marketing research. The goal is simple: to help our clients grow, reorient themselves and maximize the impact of their ideas where it matters most – in the the lives of Canadians, in their role as consumers and citizens.

Products and services

We offer a wide range of market-intelligence, consulting and public-opinion research products and services. Through our proprietary programs, tools and protocols, we have developed a unique understanding of the needs, expectations and perceptions of consumers and citizens – all in the service of helping our clients achieve their business goals.



For more than 50 years, CROP’s experts have been passionate about understanding and revealing the composition of society and what drives individuals, citizens, consumers and markets.