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Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?

The recent public outcry surrounding Cambridge Analytica and its use of massive amounts of personal data culled from Facebook triggered a global awareness of the unsuspected power of databases. Learn More >>

Do you have a goal in life? 30% of Canadians say they don’t!

Every year, CROP conducts an extensive survey of the values and hot buttons of Canadian consumers and citizens (our Panorama program). In the midst of our analysis of the results of our 2018 edition, a social phenomenon, as sad as it is disturbing, caught our attention: nearly one in three people in the country admit to having no goals or purpose in their lives! Learn More >>

Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?

Subsequent to the preliminary analyses of the results of our last annual survey of the values of Canadian consumers and citizens (our Panorama program), our first reflex was to take a closer look at our "Me Too" question. Learn More >>

Will e-commerce end up killing traditional brick-and-mortar stores?

This question continues to haunt observers of the retail scene. In recent years, many familiar retail banners have disappeared, while online shopping has grown by leaps and bounds from one year to the next. Learn More >>

Controversy surrounding a CROP survey for AIMIA

An unfortunate media and PR storm involving a CROP survey for AIMIA, Aeroplan’s parent company, erupted last Thursday, forcing Aeroplan to apologize to its members. As President of CROP, I feel it is my duty to respond to the misinformation surrounding this controversy. Learn More >>

Are you frightened or excited by change?

Change has become one of the most fundamental facts of modern societies. Technological evolution is undoubtedly one of the main drivers of the transformations we are experiencing, but it is certainly not the only one. Learn More >>

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