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Cities, metropolises and regions

When projected against the geographical map of the province, what the results of the recent general elections in Quebec show is nothing short of astounding: a red island (with a few scatterings of orange) in a sea of blue! Learn More >>

The pollsters’ mea-culpa?

Many will no doubt tell us that we, the pollsters, got it wrong, and we will have to accept their verdict. But could we really have predicted such an unpredictable about-face? Learn More >>

CROP-COGECO MEDIA SURVEY – Voting intentions in Quebec – September 2018

It does look like we’ll have a CAQ minority government (given this party’s predominance among Francophones in non-urban areas)... Learn More >>

Tell me who you are voting for and I’ll tell you who you are!

As a "back-to-school" post and in light of the upcoming Quebec provincial election, I thought it would be interesting to look at the voters who support each party, based on their personal values, hot buttons and mentalities. Learn More >>

CROP-COGECO MEDIA SURVEY – Voting intentions in Quebec – August 2018

With 38% of intentions to vote CAQ and 36% opting for the Liberals, we have all the hallmarks of a neck-and-neck race, but that’s not exactly the case if we exclude Montreal. Learn More >>

Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!

For my last post of the season (I take a break for the summer), I am turning my attention to the "guardians" of dogs and cats by analyzing their hot buttons in the same way we do for consumers of brands and products. Let's have some fun! Learn More >>

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