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CROP-COGECO MEDIA SURVEY – Voting intentions in Quebec – September 2018

It does look like we’ll have a CAQ minority government (given this party’s predominance among Francophones in non-urban areas)... Learn More >>

Tell me who you are voting for and I’ll tell you who you are!

As a "back-to-school" post and in light of the upcoming Quebec provincial election, I thought it would be interesting to look at the voters who support each party, based on their personal values, hot buttons and mentalities. Learn More >>

CROP-COGECO MEDIA SURVEY – Voting intentions in Quebec – August 2018

With 38% of intentions to vote CAQ and 36% opting for the Liberals, we have all the hallmarks of a neck-and-neck race, but that’s not exactly the case if we exclude Montreal. Learn More >>

Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!

For my last post of the season (I take a break for the summer), I am turning my attention to the "guardians" of dogs and cats by analyzing their hot buttons in the same way we do for consumers of brands and products. Let's have some fun! Learn More >>

Do you believe that companies plan the obsolescence of their products so that you buy new ones?

In late 2017 and early 2018, Apple was hit with public accusations of building obsolescence into its older smartphones to encourage consumers to upgrade to its newest models. Learn More >>

Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?

The recent public outcry surrounding Cambridge Analytica and its use of massive amounts of personal data culled from Facebook triggered a global awareness of the unsuspected power of databases. Learn More >>

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