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Life in a time of COVID-19

Limited, more prudent consumption and more engaged citizens! Learn More >>


This program identifies the "life milieus" where brands are found - the milieus where brands "live" and where they can grow. Our goal is to grow brands by helping them thrive where they already have a foothold. Learn More >>

Three out of four Quebecers in favor of wearing a mask

A CROP-La Presse survey Learn More >>

Do you believe that vaccines are dangerous for our children?

One in three Canadians thinks so! Learn More >>

The end of retail as we know it!

More and more consumers prefer to shop online Learn More >>

The “incels”

One in three Canadians (33%) think that if a lot of men are staying single, it is because women are too superficial to accept them! Learn More >>

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