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13% of the Canadian population ostensibly belong to the LGBT communities

Foundation Jasmin Roy released the results of our large pan-Canadian survey on LGBT communities. Read it in the media! Survey results can be accessed @ http://fondationjasminroy.org Learn More >>

Summer break

At the start of the year, I began posting about the social and marketplace phenomena that, in our opinion, epitomize our era and reflect the profound changes we are currently experiencing. I have also had great fun choosing musical clips to underscore the posts’ content, which has allowed me to indulge one of my enduring passions! Learn More >>

44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological and social impact

Markets, like our society, are no longer homogeneous. Diversity is the order of the day. To better understand and adjust to this diversity, we construct "segmentations," classifications designed to distinguish between the different "types" of consumers and citizens with specific needs and expectations. Learn More >>

Canada and its distinct societies (and La Bohème by Giacomo Puccini)

I thought it appropriate during this week between our two national holidays-Quebec's Fête nationale and Canada Day-to search our databases for indicators of the differences between Quebecers and Canadians from the other provinces Learn More >>

The pater familias: 29% of Canadians believe that the father should be in charge in his own home!

On the eve of Father's Day, I’d like to discuss a phenomenon that we have been measuring for a long time with a simple statement -a clear indicator of how society and the family as a "social organization" has evolved. Learn More >>

Quebecers and alcohol consumption

A recent study conducted by CROP on behalf of Éduc’alcool revealed that Quebecers’ average alcohol consumption has declined over the past 5 years. Learn More >>

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