Toxic masculinity among young men in Canada
April 24, 2025
The Mood of Consumers and Environmental Protection
March 27, 2025
Sociopolitical Polarization in Quebec
November 13, 2024
Social Dysfunction Among Youth in Canada
September 27, 2024
This is not a repair.
December 01, 2023
Quebecers Are “Somewhat” Satisfied with the State of Their Democracy
October 12, 2023
Consumers in Pre-recession Mode
June 28, 2023
On violence and social exclusion
March 23, 2023
“Keeping up with the Jones” is in decline
December 05, 2022
Quebecers facing the climate emergency
November 15, 2022
How to sell your innovations, even in a climate of financial cautiousness
September 16, 2022
This is not an innovation.
August 18, 2022
A rising sense of disempowerment
June 01, 2022
This is not a financial advisor.
May 31, 2022
This is not a local product.
May 13, 2022
This is not a Tim Hortons coffee.
April 28, 2022
This is not an electric car.
January 10, 2022
Consumption has hit the brakes in Canada.
December 20, 2021
Life in the time of COVID-19
December 08, 2021
Body Diversity
December 07, 2021
The environmental apocalypse
December 02, 2021
A rising sense of loss of control.
November 10, 2021
Cancelling Pepe Le Pew?
November 10, 2021
The in-store shopping experience remains consumers’ preference.
November 10, 2021
Happiness in the Time of COVID-19.
November 09, 2021
Teleworking post pandemic.
November 09, 2021
Do you believe that vaccines are dangerous for our children?
February 14, 2020
Another look at Millennials
December 02, 2019
Personalized communications
November 30, 2019
The “incels”
October 25, 2019
Are we selling refrigerators to Eskimos?
April 30, 2019
Fulfillment or money
April 01, 2019
Social media – a need for recognition
February 26, 2019
Newsletters, email campaigns and personalization: why settle for a passing grade?
January 21, 2019
Food habits of Canadians
November 28, 2018
Quebecers in favour of secularism and a more restricted immigration
November 27, 2018
Canadian consumers: personal values drive consumption choices today
November 13, 2018
Social division in Canada: An increasingly disturbing rift!
October 31, 2018
Cities, metropolises and regions
October 16, 2018
Tell me who you are voting for and I’ll tell you who you are!
September 18, 2018
Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
June 19, 2018
Do you believe that companies plan the obsolescence of their products so that you buy new ones?
May 29, 2018
Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?
May 15, 2018
Do you have a goal in life? 30% of Canadians say they don’t!
May 01, 2018
Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?
April 17, 2018
Will e-commerce end up killing traditional brick-and-mortar stores?
April 04, 2018
Are you frightened or excited by change?
March 20, 2018
Local products – as much a social as a consumption phenomenon!
March 06, 2018
Do you believe the world is heading for disaster? 61% of Canadians think so
February 20, 2018
Does it horrify you to see so much sex in the media? 50% of Canadians say it does
February 06, 2018
Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do
January 22, 2018